CHICAGO – Mars, Inc. has launched Cheez-It Protein Original.
The new crackers contain the same 100% real cheese flavor as Cheez-It, but with 7 grams of protein per serving, Mars said.
“We’re always looking for new ways to innovate with Cheez-It,” said Nicole Sorensen, vice president of marketing for Cheez-It Cheez- It. “The introduction of Cheez-It Protein offers fans a convenient way to add protein to their daily snacking routine in a format they know and love. This new offering brings these needs together in one delicious cracker, delivering 7g of protein per serving along with the thick, cheesy and satisfying crunch of Cheez-It.”
Cheez-It Protein Original will be available in US stores in October for a manufacturer’s suggested retail price of $4.49 per 7.3-oz box.