Sam’s Club Chief Merchandising Officer Myron Frazier told FOX Business members still want value, but increasingly want fresh food delivered, available for curbside pickup or designed to make mealtime easier.
Grocery shoppers still want “quality” fresh food at a “good value,” but convenience is an important part of the equation, Sam Executive Vice President and Chief Merchandising Officer Myron Frazier told FOX Business.
While members of the Arkansas-based warehouse retailer continue to prioritize quality and value, Frazier said more and more people want fresh food delivered to their homes, available for curbside pickup or otherwise accessible “on their own terms.”
“What has changed is that convenience has become increasingly important to the value equation,” Frazier said.
The shift comes as grocers and warehouse retailers invest in delivery, curbside pickup and digital shopping options to meet growing consumer needs.
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Grocery shoppers still want “quality” fresh food at a “good value,” but convenience is an important part of the equation, Sam’s Club Chief Merchandising Officer Myron Frazier told FOX Business. (FOX Business)
About 70% of consumers prefer home delivery to online grocery orders, with most groceries arriving the same day or within hours, according to McKinsey & Company’s “The State of Grocery North America 2026” report.
To meet changing shopping habits, Sam’s Club expanded its line of ready-to-cook meals while offering more ways to buy fresh food.
“We are really leaning on this idea of offering high quality, fresh food in a convenient way from the club to your home, and then from the stove or from the oven to the table,” said Frazier.
Frazier pointed to products including Sam’s Club’s fresh panko chicken breast, which shoppers can use to make quick meals, and ready-to-cook “Marry Me Chicken,” which can feed a family of four in about 12 minutes.
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Sam’s Club is expanding its line of ready-to-cook meals while offering more ways to buy fresh food. (Kevin Carter/Getty Images)
“For us, this is a combination of Sam’s Club experience – everything from developing the items they want, curating it down so that the choice is easy, and then giving people the choice to get however they want,” he said.
“Whether it’s in a club, whether it’s on the side of the road, or delivered to their home in less than an hour.”
Frazier added that members can have fresh items delivered through the Sam’s Club Express Delivery service in less than an hour, which he said offers fresh food products with no markup.
Going forward, Frazier said Sam’s Club will continue to be comfortable as it develops new businesses, with digital shopping playing an increasingly important role.
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Frazier said Sam’s Club will continue to focus on convenience as it expands new business, with digital shopping playing an increasingly important role. (FOX Business)
“Our digital business is fresh and [our] Penetration of digital – it doubled in the last couple of years, “said Frazier. “And I’m really excited about that, because we’re new rules in the way that our members ask us to do it.”
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The strategy aligns with Walmart’s broader push to make shopping faster and more convenient. In the second quarter earnings report released on August 20, Walmart said Sam’s Club US e-commerce sales increased by 26%, driven by continued growth in club-fulfilled pickup and delivery.