Yeezy is back on the runway and seemingly doing it all over again.
Kanye West will hold his brand’s first fashion show in four years on Wednesday, Business of Fashion reports.
The conference will be held at the brand’s new Yeezy flagship store in Los Angeles to celebrate the opening of its first physical store.
The event, titled “Yeezy Season 01,” appears to mark a new beginning for West and his controversial fashion company, which first launched in 2015.
Representatives for Yeezy did not immediately respond to Page Six Style’s request for comment.
West’s final show, titled “Yeezy Season 9,” took place unexpectedly during Paris Fashion Week in October 2022 but was not included in the official calendar.
It sparked controversy because before models including Amelia Hamlin and Naomi Campbell took to the catwalk, the rapper gave a speech wearing a “White Lives Matter” T-shirt, which was later shown as part of the collection.
Several fashion industry figures in attendance walked out in protest, including Jaden Smith.
While a source told Page Six at the time that West was “confused” by the backlash — he vehemently defended the designs in an interview with Tucker Carlson — the storm snowballed as West made anti-Semitic comments and lost nearly all of his brand deals.
Adidas, Vogue, Balenciaga and more have all severed ties. West terminated his 10-year contract with Gap in September 2022 before the incendiary show, but he never reinstated the retail partnership after the incident.
While die-hard fans have continued to support his designs and music in the years since his collapse, he has slowly tried to make amends, apologizing for his offensive and racist comments earlier this year. He linked his behavior to a diagnosis of bipolar disorder and complications from a 2002 car accident.