Time to face the music.
FaceGymskincare brand that describes itself as a “facial wellness” studio, has signed a 10-year, 2,400-square-foot lease for its new Tribeca space in 110 Reade Streetaccording to the landlord’s broker Commercial Platinum.
Founded in 2014 in London, FaceGym offers customers “facial exercises” and “combines muscle manipulation techniques” to provide non-surgical lifting and sculpting services, according to its website.
The brand has 15 locations worldwide, including four more in New York City on the Upper East Side, in NoHo and in Midtown.
“Today’s strongest retail brands are making long-term investments in environments that complement their identity and where they can build lasting relationships with their customers,” Platinum Commercial’s Steven Evanswho repped the landlord 110 Reade Property Owner LLCsaid in a statement. “Tribeca has grown into one of Manhattan’s premier destinations for luxury health, beauty and experiential retail, attracting brands that value authenticity, quality and community. FaceGym is the perfect addition to that ecosystem.”
The asking rent is $110 per square foot. The new location is expected to open this month. Isaacs and Company representing the tenant, but the name of the broker representing the tenant was not immediately available.
Built in 1861 near the corner of Reade Street and West Broadway, 110 Reade Street is a six-story mixed-use residential property with shops on the ground floor. fitness studio Barre is clean he is a former tenant in the shop.
Amanda Schiavo can reach the aschiavo@commercialobserver.com.