Alexandr Wang said he had trouble focusing during a recent Meta meeting.
On the mind: A new meme to post about the new AI assistant popular in the company.
“I just want to think of a meme and I’ll be like ‘Oh my God, I have to get this out,'” Wang said in a recent interview with podcaster David Senra, adding that his friends were “a little surprised” at the post’s buzz.
“It actually made an impact on growth,” he said of the post, “which is pretty funny.”
Much has been said about the chief AI officer Meta and his chaotic X feed, which the 29-year-old has filled with colorless but persistent eccentric a reference to Muse, Meta’s personal AI assistant that sent the company’s stock soaring and redefined the market for AI tools.
However, in an interview with Senra, Wang said that his often spur-of-the-moment posts served a wider purpose – making Meta “cool again.”
“Despite having amazing cultural software like Instagram and Facebook, historically, Meta was not cool,” he said. “I remember that the internet gave me a risk.”
After launching on September 8, Muse shot to the top of the Apple app store 10 days later, surpassing ChatGPT. Meta said Muse can registered research assistancefill out forms, buy things online, book restaurant reservations, find dog sitters, and connect with services like email, calendaring, Spotify, Instagram, and OpenTable.
The application marks Meta’s first successful foray into AI technology, after LLM’s Llama and Spark models failed to find a niche already filled by widely used models from OpenAI and Anthropic.
With Muse, Meta found a largely untapped gold mine — even though competing AI agents from OpenClaw and Instinct are already in Silicon Valley circles. Muse, however, has the advantage of being a popular company with several billion potential customers already signed up on Instagram and Facebook.
And the internet, tired of the staid pronouncements of CEOs who may be cool but are now in their 40s (Mark Zuckerberg 42), receives the boundless energy of young executives who have recently been empowered in the age of AI.
“Very happy,” said Wang. “There were like some tweets where I just didn’t think that much about it and just said, ‘Fuck, send it.'”
Business Insider wants to know how you can use your personal AI agent. Take our survey below!